Rhetorical Appeals and a Sample Speech

Today we reviewed the three rhetorical appeals: ethos, logos and pathos. This video showed us how these appeals are used in advertising.

We then looked at a student speech together and in groups, you analyzed the speech for either ethos, logos or pathos.

Speech Transcript

—Writing Workshop—
You were given time in class to brainstorm different topics that you might want to persuade an audience on. I asked that you develop a claim and three main points to support that claim by the start of class tomorrow. We discussed that there are three types of claims:

  • a statement of fact where you claim that something is true or not true –
    • “Although organic milk is more expensive, it benefits the animals, environment and you.”
  • a statement of value where you claim that something has or does not have worth –
    • “Organic milk is better than non-organic milk”
  • a statement of policy where you claim that something should or should not be done –
    • “AES should switch to organic milk.”

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